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Beer and Sports Go Hand-in-Hand, Almost Always -
A recent Harris Poll asked legal drinking age Americans what alcohol beverage types they're most likely to associate with various sports, and what they are most likely to drink while watching them.
When asked what type of adult beverage first comes to mind when thinking of 11 different sports, it’s no surprise that beer is the clear leader for sports like football (75%), baseball (70%), car racing (55%), and hockey (51%). Beer also tops the list, though to a lesser extent, for basketball (48%), boxing (39%), soccer (34%), beach volleyball (25%), and golf (17%). Following closely in second place for golf is spirits/liquor (14%). One quarter of regular drinkers associate horse racing first with spirits/liquor (25%), while wine tops the list for tennis (19%).
“There is no denying the concurrence of watching sports and enjoying an adult beverage. Given the surrounding business environment connected with professional sports, there is intense competition among those beverages to become that fan’s beverage of choice - whether that occasion be at a sporting event or watching that sport at home or elsewhere."
Football: 84% drink any alcohol while watching on television and 83% while watching live, Boxing: 80% and 81%, Hockey: 78% and 79%, Basketball: 78% and 80%, Baseball: 77% and 81%, Car racing: 76% and 81%, Horse Racing: 75% and 80%, Soccer: 74% and 76%, Beach volleyball: 73% and 76%, Golf: 71% and 76%, Tennis: 67% and 75%